Privacy Policy

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This Privacy Policy explains how SIA "ReIntellex" collects, uses, and protects your personal data when you visit our website, contact us, buy our automations, or take part in our AI training. It sets out the information we are required to give you under Articles 13 and 14 of the EU General Data Protection Regulation (GDPR) and Latvian data protection law.

We keep this policy in plain language. If anything is unclear, contact us using the details below.

1. Who we are (data controller)

The controller of your personal data is:

For the personal data we handle through our own website, such as the contact form, sales, and analytics, ReIntellex is the data controller.

2. Data protection contact

We are not legally required to appoint a Data Protection Officer, because our core activity does not involve large scale monitoring or large scale processing of special categories of data. You can still reach us on any data protection matter at reinis.umbrasko@reintellex.com.

3. What data we collect

Depending on how you use our services, we may process:

  • Identifiers and contact data: name, email address, phone number, company name.

  • Sales and payment metadata: order details, billing and invoicing information, and payment confirmation. We invoice you directly and you pay by bank transfer, so we do not collect or store card details.

  • Configurator inputs: the tools and options you select before buying an automation, for example Google or Microsoft.

  • Booking data: details you provide when scheduling AI training.

  • Usage and analytics data: pages visited, device and browser information, and similar technical data, where you have consented to analytics.

  • Communications: the content of messages you send us.

4. Why we use your data and our legal basis

We use your data only where we have a lawful basis under Article 6 of the GDPR:

  • Contact and inquiries: to answer your messages and respond to your request. Basis: our legitimate interest in responding to inquiries (Art. 6(1)(f)).

  • Orders and invoicing: to process your order, issue invoices, and deliver your automation. Basis: performance of a contract (Art. 6(1)(b)).

  • Configurator: to prepare and deliver the correct version of your automation. Basis: performance of a contract (Art. 6(1)(b)).

  • AI training bookings: to schedule and run your session. Basis: performance of a contract (Art. 6(1)(b)).

  • Invoicing and bookkeeping: to meet our accounting and tax duties. Basis: legal obligation (Art. 6(1)(c)).

  • Analytics: to understand and improve how the site is used. Basis: your consent (Art. 6(1)(a)).

  • Marketing emails: to send updates if you subscribe. Basis: your consent (Art. 6(1)(a)).

Where we rely on legitimate interest, we have carried out a balancing test to confirm that our interest does not override your rights and freedoms. You can ask us about it.

5. Who we share data with

We share data only with trusted service providers who help us run our business, and only as far as needed. These may include:

  • Our website host and platform provider (Framer).

  • Our analytics providers (Google Analytics and Framer's built-in analytics), where you have consented.

  • AI service providers we use to build and deliver automations and training, such as Anthropic (Claude), OpenAI (ChatGPT), and Google (Gemini).

These providers act as our processors under written agreements that meet Article 28 of the GDPR.

We take payment by invoice and bank transfer, so we do not use a card payment processor. Your payment is handled through normal banking, and the related invoicing details are kept in our accounting records.

We do not sell your personal data.

6. International transfers

Some of our providers are based outside the European Economic Area (EEA), mainly in the United States. This includes Google, Anthropic, and OpenAI. Where we transfer your data outside the EEA, we rely on one of the following safeguards:

  • the EU-US Data Privacy Framework, where the recipient is certified under it, which is an adequacy decision under Article 45 of the GDPR, or

  • Standard Contractual Clauses approved by the European Commission under Article 46, where it is not.

You can ask us for a copy of the safeguards we use.

7. How long we keep your data

We keep personal data only as long as needed for the purpose it was collected:

  • Inquiry and contact data: up to 24 months after our last contact, unless you become a client.

  • Sales, invoicing, and accounting records: at least 5 years, as required by Latvian accounting and tax law.

  • Analytics data: for the period set by our analytics provider and your consent.

  • Marketing data: until you unsubscribe or withdraw consent.

8. Your rights

Under the GDPR you have the right to:

  • access the data we hold about you,

  • have inaccurate data corrected,

  • have your data erased,

  • restrict or object to processing,

  • receive your data in a portable format,

  • and, where processing is based on consent, withdraw that consent at any time.

To exercise any of these, email reinis.umbrasko@reintellex.com. Withdrawing consent does not affect processing we carried out before the withdrawal.

9. Complaints

If you believe we have handled your data unlawfully, you have the right to complain to the Latvian supervisory authority:

Datu valsts inspekcija (DVI), website: www.dvi.gov.lv

We would appreciate the chance to address your concern first.

10. Is providing data required?

For some actions, providing data is necessary. For example, we cannot complete a purchase or issue an invoice without the data the order requires. If you do not provide it, we may be unable to deliver that service.

11. Automated decision making

We do not make decisions about you that produce legal or similarly significant effects based solely on automated processing. Our configurator selects the right version of an automation based on the tools you choose. It does not evaluate you as a person.

12. Cookies and tracking

We use cookies and similar technologies. Essential cookies are needed for the site to work. Non essential cookies, such as analytics, are only used after you give consent through our cookie banner. You can change or withdraw your choice at any time through that banner. Publishing this policy is not by itself consent for non essential cookies.

13. Third party tools and services

When you use external tools that we recommend, teach you to use, or set up for you, such as Claude, ChatGPT, Gemini, or software you host yourself, your use of those tools is governed by their own privacy policies and terms, not by this policy. We are responsible only for the personal data we handle ourselves. We explain this in more detail in our Terms of Service and Data Processing Agreement.

14. When your clients' customer data is involved

When you hire us to build or run an automation that processes your own customers' personal data, you remain the controller of that data and we act as your processor, following your instructions. That processing is governed by the separate Data Processing Agreement between us, not by this website policy.

15. Changes to this policy

We may update this policy from time to time. The latest version always appears on this page, with its update date shown at the top.

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